CAKES body

Engaging typographic treatments, playful badges, stylish banners, and seasonal colors worked together to create an eye-catching graphic system for CAKES’s Annual Sale. Inspired by the summer timing of the sale, the bright teal and hot pink color scheme added brightness to the brand’s core color palette while glowing typography mimicked the summer sun and drew attention to sale messaging. This system was applied to social posts, paid ads, GIFs, emails, and across CAKES’s website to create unity across channels, and ultimately led to achieving a $1M+ sales day.